Penn Station's origins can be traced back to Jeff Osterfeld's first venture upon graduation from college in 1983, as owner/operator of "Jeffrey's Delicatessen" in the Dayton Mall in Dayton, Ohio. It was here that the roots of the "ownership mentality" began to form for the founder and Chief Executive Officer of Penn Station, Inc. Jeff saw first-hand the impact his presence in the store had on product quality, customer service and sales. On a trip to Philadelphia and other parts of the East Coast of the United States to research the East Coast version of the submarine sandwich, Jeff was particularly attracted by the popularity of the cheesesteak sandwich. This trip prompted an addition to the deli's menu of a variation of the Philadelphia cheesesteak sandwich he had sampled on the south side of Philly. This sandwich became an instant hit with customers.