History
Frustrated by the lack of great sandwiches available in quick service restaurants and bored by burned-out sandwich brands, Jeff Sinelli, founder and former CEO of Genghis Grill, set his mind to creating a fresh, innovative concept featuring superior sandwiches served in an edgy, magnetic environment.

Superior Sandwiches
Which Wich® Superior Sandwiches is committed to creating the best sandwiches available. We offer more than 50 varieties of customizable “wiches,” from the signature Wicked®, loaded with five meats (turkey, ham, roast beef, pepperoni, and bacon) and three cheeses, to unique items such as Thank You Turkey®, with stuffing and cranberry sauce. The Which Wich menu also includes plenty of vegetarian options and several healthy wiches for less than 400 calories each. Even the extras are held to high standards: signature house chips, hand-dipped shakes, and just-out-of-the-oven cookies are as superior as the sandwiches.